High-involvement purchases typically have which of the following sets of characteristics?
A)The item is inexpensive, widely available, or simple to use.
B)The item is inexpensive, very safe to use, or purchased with great frequency.
C)The item is expensive, new to the market, or recommended by influential personal sources.
D)The item is expensive, can have serious personal consequences, or could reflect on one's social image.
E)The item is inexpensive, new to the market, or is used for more than five years.

Question

Quizplus · Accepted Answer

High-involvement purchases are typically expensive, have personal consequences, and could reflect on one's social image. Examples of high-involvement purchases include cars, homes, and high-end electronics.

High-Involvement Purchases Typically Have Which of the Following Sets of Characteristics