BMW StreetCarver is a skateboard that features BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wants its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely should focus on
A)reducing the postpurchase dissatisfaction that may result from purchasing its product.
B)making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas.
C)making appeals directed towards motivational ego needs.
D)explaining the stability and control aspects of the StreetCarver in advertising.
E)creating personality profiles for skateboarders.

Question

Quizplus · Accepted Answer

Explaining the stability and control aspects of the StreetCarver in advertising would be the best approach, as it directly addresses the unique feature of the product that sets it apart from other skateboards. Focusing on post-purchase dissatisfaction or creating personality profiles may not be as effective in attracting potential buyers. Attending sporting events may provide new product ideas, but it may not necessarily help in promoting the existing product. Making appeals directed towards motivational ego needs may work, but it may not be as relevant or effective in this specific case.

BMW StreetCarver Is a Skateboard That Features BMW's Technology in Its