If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral theory,this strategy is an example of
A)selective comprehension.
B)selective retention.
C)stimulus generalization.
D)stimulus discrimination.
E)routine problem solving.

Question

Quizplus · Accepted Answer

This strategy is an example of stimulus generalization, as the same brand name is used for different products with the hope that consumers will associate the name "Tylenol" with positive experiences and be more likely to purchase any product under that brand regardless of its specific use.

If McNeil Consumer Healthcare Uses the Same Brand Name for Different