In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount,and are referred to as __________.
A)Strivers
B)Believers
C)Survivors
D)Makers
E)Thinkers

Question

Quizplus · Accepted Answer

Survivors are the VALS segment with the least resources and represent a modest market for most products and services. They are loyal to favorite brands, especially if they can be purchased at a discount.

In the VALS Framework,consumers with the Least Resources of Any