In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest? A)Strivers B)Believers C)Experiencers D)Survivors E)Makers

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According to the VALS framework, Believers are traditional and conservative consumers who value stability and predictability. They are also known for their high levels of literacy and education, which suggests that they may be the heaviest readers of publications such as Reader's Digest.

In the VALS Framework,each Consumer Segment Exhibits Unique Media Preferences