In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.
A)Experiencers
B)Makers
C)Achievers
D)Innovators
E)Strivers

Question

Quizplus · Accepted Answer

Innovators in the VALS framework are characterized as being receptive to new ideas and technologies and having a high level of education and income. They are also risk-takers and enjoy variety in their lives. Therefore, choice D is the best answer.

In the VALS Framework,consumers Who Are Receptive to New Ideas