In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.
A)Believers
B)Strivers
C)Achievers
D)Makers
E)Experiencers

Question

Quizplus · Accepted Answer

The description matches the VALS segment of Experiencers, who are focused on the present and seek excitement in their pursuits. They are enthusiastic consumers of all types of media and tend to have limited resources, leading to occasional financial instability.

In the VALS Framework,consumers Who Enjoy the New,the Offbeat,and the Risky