In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.
A)Makers
B)Believers
C)Thinkers
D)Survivors
E)Achievers

Question

Quizplus · Accepted Answer

According to the VALS framework, consumers motivated by ideals are guided by knowledge and principle. Thinkers, who are mature, reflective, and well-educated and value order, knowledge, and responsibility, are one of the two groups belonging to the ideals-motivated segment. Therefore, C) Thinkers is the best choice.

In the VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge