At 3M,the "Pollution Prevention Pays" program has generated over 8,000 ideas that eliminated more than 3 billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of
A)proactive marketing.
B)green marketing.
C)consumerism.
D)an ecological code of ethics.
E)cause marketing.

Question

Quizplus · Accepted Answer

This is an example of green marketing, as 3M is actively promoting their environmental efforts and commitment to reducing pollution through their "Pollution Prevention Pays" program.

At 3M,the "Pollution Prevention Pays" Program Has Generated Over 8,000