A key role of the marketing department is to "look outward." This is accomplished by
A)allocating financial resources across strategic business units.
B)communicating the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C)forming cross-functional teams to help solve the organization's marketing problems.
D)implement new accounting methods passed by Congress.
E)listening to customers,developing and producing offerings,and implementing marketing program activities.

Question

Quizplus · Accepted Answer

The key role of the marketing department is to understand the needs and wants of customers through effective listening, and subsequently develop and produce offerings that meet those needs. The marketing department then implements marketing program activities to communicate the value of the offerings to the target market. This process involves looking outward to the external environment, rather than just focusing on internal operations like allocating financial resources or implementing accounting methods.

A Key Role of the Marketing Department Is to "Look