Question 1

People in the finance and the human resources departments traditionally operate at what organizational level?
A)corporate level
B)top management level
C)strategic business unit level
D)functional level
E)stakeholder level

Accepted Answer

The finance and human resources departments are both functional areas of an organization, and thus operate at the functional level.

Question 2

Today's visionary organization uses three key elements: (1)__________; (2)set a direction; and (3)formulate strategies.
A)set financial goals
B)specify its foundation
C)establish detailed marketing tactics
D)assign job responsibilities
E)establish an organizational chart

Accepted Answer

Specifying the organization's foundation is essential to establish a clear purpose and identity that guides decision-making and actions. Financial goals, marketing tactics, job responsibilities, and organizational structure are important, but they come after setting the foundation.

Question 3

A key role of the marketing department is to "look outward." This is accomplished by
A)allocating financial resources across strategic business units.
B)communicating the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C)forming cross-functional teams to help solve the organization's marketing problems.
D)implement new accounting methods passed by Congress.
E)listening to customers,developing and producing offerings,and implementing marketing program activities.

Accepted Answer

The key role of the marketing department is to understand the needs and wants of customers through effective listening, and subsequently develop and produce offerings that meet those needs. The marketing department then implements marketing program activities to communicate the value of the offerings to the target market. This process involves looking outward to the external environment, rather than just focusing on internal operations like allocating financial resources or implementing accounting methods.

Question 4

Today's visionary organization uses three key elements: (1)specify its foundation; (2)set a direction; and (3)__________.
A)set financial goals
B)assign job responsibilities
C)formulate strategies
D)establish production parameters
E)establish detailed marketing tactics

Accepted Answer

Formulating strategies is the next crucial step for a visionary organization after specifying its foundation and setting a direction. This involves developing a plan of action to achieve the organization's goals and objectives. The organization needs to determine what strategies it will pursue to accomplish its goals, including marketing, production, financial, and organizational strategies.

Question 5

Which of the following statements regarding an organization's strategic business unit level is most accurate?
A)The strategic business unit level is the level that works most directly with an organization's targeted customers.
B)The overall strategy for the organization is directed at the strategic business unit level.
C)In the most complex organizations,the corporate level and the strategic business unit level may merge.
D)More end-user analysis is provided at the strategic business unit level than at the functional level.
E)The strategic direction is more specific at the strategic business unit level than at the corporate level.

Accepted Answer

The strategic business unit level is responsible for the development of specific strategies for individual products or services, which makes the strategic direction at this level more specific than at the corporate level. The other options are either too broad or inaccurate in nature.

Question 6

In general,a visionary organization asks what three types of questions to specify its foundation,set a direction,and formulate strategies?
A)why,when,where
B)what,by whom,how
C)how,when,where
D)why,what,how
E)who,why,when

Accepted Answer

A visionary organization will typically ask "why" to specify its foundation, "what" to set a direction, and "how" to formulate strategies. "Why" helps the organization identify its purpose and values, "what" helps it determine its goals and objectives, and "how" helps it develop plans and actions to achieve those goals. Therefore, option D-why, what, how is the best choice.

Question 7

Which of the following statements regarding organizational foundation is most accurate?
A)An organizational foundation specifies its goals.
B)An organizational foundation defines the business that it is in.
C)An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)An organization's foundation is its philosophical reason for being-why it exists.
E)An organization's foundation is the company,its product,and its customers.

Accepted Answer

An organization's foundation is its philosophical reason for being- its purpose, values, and mission. It is the guiding principle that directs the company's strategy and actions. Option A is incorrect because goals are part of the organization's strategy, not its foundation. Option B is incorrect because defining the business that the organization is in is also part of its strategy. Option C is incorrect because stakeholders do not necessarily have a voice in the organizational foundation; rather, they may have input into the creation of the organization's mission, vision, and values. Option E is incorrect because it only describes some elements of the company, but not the reason for its existence.

Question 8

When developing marketing programs for new offerings,marketing may provide staff to serve as part of a(n)__________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
A)cross-functional team
B)department
C)strategic business unit
D)organization
E)business consortium

Accepted Answer

A cross-functional team is a group of individuals from different departments within an organization who come together to work on a specific project or initiative. In this case, marketing may provide staff to work alongside individuals from other departments to develop marketing programs for new offerings, allowing for collaboration and a shared sense of accountability for achieving common goals.

Question 9

The functional level in an organization is where
A)groups of specialists actually create value for the organization.
B)employees perform assigned tasks without actually having input into the decision making process.
C)all financial outlays are made.
D)all company hiring and firing occurs.
E)the marketing department makes all decisions regarding which product benefits will be promoted during a promotional campaign.

Accepted Answer

The functional level in an organization refers to the group of specialists who are responsible for creating value for the organization through their knowledge and expertise in specific areas, such as finance, marketing, operations, and human resources. They are involved in decision-making processes and contribute to the overall success of the organization through their specialized skills.-option B is incorrect because employees at the functional level do have input into the decision-making process, option C is incorrect because all financial outlays are not necessarily made at the functional level, option D is incorrect because hiring and firing occur at the administrative level, and option E is incorrect because the marketing department does not make all decisions at the functional level, but rather collaborates with other departments.

Question 10

Today's visionary organization uses three key elements: (1)specify its foundation; (2)__________; and (3)formulate strategies.
A)set a direction
B)establish detailed marketing tactics
C)assign job responsibilities
D)set financial goals
E)establish an organizational chart

Accepted Answer

Setting a direction is the best choice to fill in the blank as it aligns with the idea of creating a vision for the organization, which includes defining what it wants to achieve and where it wants to go in the future. The other options, such as establishing detailed marketing tactics, assigning job responsibilities, setting financial goals or creating an organizational chart, are all important steps in the process of building a successful and effective organization, but they would better fit into other stages of the planning process, after the initial direction has been set.

Question 11

IBM regularly creates what it calls global action teams,which take people from functional groups and bring them together to work on large client projects.These global action teams are a type of
A)innovation group.
B)business consortium.
C)tactical group.
D)SWOT team.
E)cross-functional team.

Accepted Answer

Global action teams are composed of individuals from different functional groups within the company, making them a cross-functional team.

Question 12

Each strategic business unit has marketing and other specialized activities (e.g.,finance,manufacturing,or research and development)at the __________ level,where groups of specialists actually create value for the organization.
A)strategic
B)corporate
C)functional
D)business unit
E)compartmental

Accepted Answer

Marketing and other specialized activities are performed at the functional level where groups of specialists actually create value for the organization. The functional level is responsible for carrying out the specific activities that are required to create the products or services that are offered by the organization. These activities may include marketing, finance, manufacturing, research and development, or other specialized functions.

Question 13

Successful organizations must be visionary,which includes the ability to
A)develop strategies based on those that were successful in the past.
B)be backward-looking,examining the past carefully to learn from mistakes.
C)anticipate future events and respond quickly and effectively.
D)hire the most culturally diverse team possible in order to generate the best new ideas.
E)involve all stakeholders of the organization when defining its business mission.

Accepted Answer

Being visionary means having the ability to anticipate future events and respond quickly and effectively. This requires the organization to have a forward-looking approach rather than a backward-looking one. Developing strategies based on past success (option A) may not work in the rapidly changing business environment, and hiring the most culturally diverse team (option D) may not necessarily guarantee success. While involving all stakeholders (option E) is important, it is not the defining factor in being visionary.

Question 14

At the functional level,the organization's strategic direction becomes
A)much more manageable since its offerings have been finalized.
B)the most specific and most focused in terms of implementing the company's goals.
C)broader since for less complex firms,the corporate and functional levels may merge.
D)more general to avoid the "not invented here syndrome" that could result in missed opportunities.
E)the sole responsibility of the CEO.

Accepted Answer

At the functional level, the organization's strategic direction is translated into specific and focused plans for implementation. The functional level is responsible for ensuring that the company's goals are being met and that specific strategies are being implemented to achieve those goals. This requires a high level of specificity and focus to ensure that resources are being allocated appropriately and that progress can be monitored and evaluated effectively.

Question 15

Cross-functional teams refer to
A)members of an organization who have been trained in multiple disciplines so they can easily move from one job to another as needed.
B)situations where two departments within the same company have opposing views about how a product should be developed and managed.
C)departments within an organization that carry out multiple functions due to financial constraints within the company.
D)a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E)departments within an organization who manage the same product with distinctly different marketing programs to reach different target markets.

Accepted Answer

Cross-functional teams are made up of individuals from different departments or areas of expertise within an organization who come together to achieve a common goal or complete a specific project. They are typically small in size, with members who are mutually accountable for the success of the team. This allows for collaboration and communication between different departments, leading to more efficient and effective decision making.

Question 16

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as
A)designated teams.
B)strategic business units.
C)cross-functional teams.
D)business committees.
E)venture squads.

Accepted Answer

Cross-functional teams are groups made up of individuals from different departments or functional areas within an organization who are collectively responsible for achieving a specific goal or set of goals. These teams are designed to break down silos and promote collaboration and communication across different parts of the organization.

Question 17

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here,Wrigley creates new products using a joint effort by some 250 full-time food scientists,researchers,and marketers.The people who work in this center are most likely members of
A)innovation squads.
B)a business consortium.
C)multiple strategic directional teams.
D)strategic evaluation teams.
E)cross-functional teams.

Accepted Answer

The description of the center's employees as "full-time food scientists, researchers, and marketers" suggests that they work in cross-functional teams, which bring together individuals with different areas of expertise to work towards a common goal. The other options do not fit the description as well as cross-functional teams.

Question 18

At the functional level,the marketing department
A)solicits talent from all levels of the organization for strategic corporate planning sessions.
B)promotes its goals to the organization's stakeholders.
C)looks outward,in part by listening to customers.
D)develops the corporate culture.
E)defines the overall strategic direction of the organization.

Accepted Answer

The marketing department is responsible for looking outward and listening to customers to gather information about the market and consumer needs. They do not develop the corporate culture, define the overall strategic direction, solicit talent for planning sessions, or promote goals to stakeholders.

Question 19

Which of the following statements would most likely be heard at the functional level of an organization?
A)"We need to divest our Canadian operations that are performing poorly."
B)"How large a budget can we allot to the marketing department?"
C)"We plan to buy implement a Facebook advertising initiative within 90 days."
D)"We should hire the most culturally diverse cross-functional team possible in order to generate the best new-product ideas."
E)"What are the projected sales figures for the next five years?"

Accepted Answer

The functional level of an organization focuses on specific areas like marketing, finance, or operations. Implementing a Facebook advertising initiative is a tactical decision typically made at the functional level, specifically within the marketing department.

Question 20

Specialized functions such as marketing and finance are generally referred to as __________.
A)teams
B)groups
C)divisions
D)departments
E)business units

Accepted Answer

Specialized functions such as marketing and finance are typically organized into separate departments within a company.

Quiz 2: Developing Successful Marketing and Organizational Strategies

People in the finance and the human resources departments traditionally operate at what organizational level?

Today's visionary organization uses three key elements: (1) __________; (2) set a direction; and (3) formulate strategies.

A key role of the marketing department is to "look outward." This is accomplished by

Today's visionary organization uses three key elements: (1) specify its foundation; (2) set a direction; and (3) __________.

Which of the following statements regarding an organization's strategic business unit level is most accurate?

In general,a visionary organization asks what three types of questions to specify its foundation,set a direction,and formulate strategies?

Which of the following statements regarding organizational foundation is most accurate?

When developing marketing programs for new offerings,marketing may provide staff to serve as part of a(n) __________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

The functional level in an organization is where

Today's visionary organization uses three key elements: (1) specify its foundation; (2) __________; and (3) formulate strategies.

IBM regularly creates what it calls global action teams,which take people from functional groups and bring them together to work on large client projects.These global action teams are a type of

Each strategic business unit has marketing and other specialized activities (e.g.,finance,manufacturing,or research and development) at the __________ level,where groups of specialists actually create value for the organization.

Successful organizations must be visionary,which includes the ability to

At the functional level,the organization's strategic direction becomes

Cross-functional teams refer to

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr.Company's Global Innovation Center.Here,Wrigley creates new products using a joint effort by some 250 full-time food scientists,researchers,and marketers.The people who work in this center are most likely members of

At the functional level,the marketing department

Which of the following statements would most likely be heard at the functional level of an organization?

Specialized functions such as marketing and finance are generally referred to as __________.