The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) develop schedules, and (4) __________.
A)position the product
B)select target markets
C)find points of difference
D)execute the marketing program
E)develop the budget by estimating revenues, expenses, and profits

Question

Quizplus · Accepted Answer

The fourth action taken during the implementation phase is to execute the marketing program. This involves carrying out the planned marketing activities, such as advertising, sales promotions, and public relations, in order to reach the target audience and achieve the goals set out in the strategic plan.

The Actions Taken During the Implementation Phase of the Strategic