Which of the following statements regarding the appendixes section of a marketing plan is most accurate?
A)An appendix is not necessary if the body of the marketing plan was properly written.
B)An appendix should never have more than one page for every seven in the marketing plan.
C)The nature and number of pages in an appendix should directly relate to the audience and its purpose.
D)It is best to include a variety of representations (graphs,tables,photographs,diagrams,etc.)rather than one single type (all graphs,all tables,etc.).
E)There is no need to label Appendixes A,B,C,etc.unless each appendix represents an entirely different product,product line,or division.

Question

Quizplus · Accepted Answer

The nature and number of pages in an appendix should directly relate to the audience and its purpose. Appendixes should only be included if they add value to the marketing plan and provide important supplemental information. Therefore, the length and content of the appendix should be tailored to the specific needs of the audience and the purpose of the marketing plan.

Which of the Following Statements Regarding the Appendixes Section of a Marketing