If the following statement was included in the Evaluation section of the Paradise Kitchens marketing plan,"The speed of the roll-out program will increase or decrease depending on Paradise Kitchens' performance in the successive metropolitan markets it enters," what would be the purpose of this statement?
A)act as a contingency plan for alternative actions
B)sidestep responsibility if things do not go according to plan
C)create an open dialog for additional financial requests
D)gloss over possible forecasting ambiguities
E)avoid setting specific monetary goals

Question

Quizplus · Accepted Answer

The purpose of this statement is to act as a contingency plan for alternative actions depending on Paradise Kitchens' performance in different markets. It allows for flexibility in the roll-out program and the ability to adjust the speed of the program based on the outcomes of each market.

If the Following Statement Was Included in the Evaluation Section