The three key elements of the Product Strategy section in the Paradise Kitchens marketing plan include
A)product benefits,product line,and product packaging.
B)product characteristics,branding strategies,and packaging.
C)unique product quality,product line,and branding strategies.
D)product line,unique product quality,and packaging.
E)product line,product brand,and product packaging.

Question

Quizplus · Accepted Answer

The three key elements mentioned in the Product Strategy section are product line, unique product quality and packaging. These are the most relevant elements to consider when developing a strategy for a company that specializes in kitchen design and renovation like Paradise Kitchens. The product line determines the type of products the company will make available to its customers. Unique product quality is what sets the products apart from competitors, and packaging is how the product is presented to the customer.

The Three Key Elements of the Product Strategy Section in the Paradise