The Marketing Program section of a marketing plan consists of
A)the four marketing mix elements.
B)the five environmental forces.
C)the financial forecasts for the industry and the company itself.
D)the target market identification and market segment selection.
E)the specific steps that will be taken to implement the plan.

Question

Quizplus · Accepted Answer

The Marketing Program section of a marketing plan typically consists of the four marketing mix elements: product, price, place, and promotion.

The Marketing Program Section of a Marketing Plan Consists of