Consumer decisions may be affected by one or more features of a good that consumers perceived as important. This perception is called:

Question

Quizplus · Accepted Answer

Salience refers to the perceived importance or prominence of a feature or attribute of a product or service in the decision-making process of a consumer. It can heavily influence a consumer's preferences and choices, and marketers often try to enhance the salience of certain features or benefits to make their product more appealing to potential customers. Framing refers to the way information is presented or communicated to influence the perception or interpretation of the audience, whereas referencing pertains to the extent to which consumers rely on social cues or external sources of information to guide their decision-making. Differentiation refers to the strategy or process of creating a unique or distinct image or brand identity for a product or company in order to stand out from competitors.

Consumer Decisions May Be Affected by One or More Features