Which of the following is more important in sending a signal of the value of a good to consumers?

Question

Quizplus · Accepted Answer

While informing consumers of features and reaching as many consumers as possible may be important factors in marketing a good, the most important factor in sending a signal of its value is credibility. Consumers want to trust that what they are buying is worth their money and will meet their needs, so a credible signal is essential for building trust and brand loyalty.

Which of the Following Is More Important in Sending a Signal