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Pressure to Increase Short-Term Sales, Less Differentiated Brands, Declining Advertising

Question 78

Short Answer

Pressure to increase short-term sales, less differentiated brands, declining advertising efficiency, and increasingly deal-oriented customers are all factors contributing to the ________.
growth of personal selling
decline of personal selling
growth of sales promotion
decline of sales promotion
decline of customer relationships

Correct Answer:

verifed

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growth of ...

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