What are the two goals of direct marketing?
to identify a potential customer and obtain an immediate response
to obtain an immediate response and to facilitate a purchase
to obtain an immediate response and build a lasting customer relationship
to provide information and build a lasting customer relationship
to save marketing dollars and facilitate a purchase

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The Answer of What are the two goals of direct marketing?
to identify a potential customer and obtain an immediate response
to obtain an immediate response and to facilitate a purchase
to obtain an immediate response and build a lasting customer relationship
to provide information and build a lasting customer relationship
to save marketing dollars and facilitate a purchase

What Are the Two Goals of Direct Marketing