Which of the following statements does not describe direct mail marketing?
a highly selective database of customer information is needed
mail sent out which includes samples and DVDs
well-suited for one-to-one communication
impersonal but flexible
permits high levels of targeting a particular audience
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Q9: Catalogs, brochures, samples, and DVDs are all
Q10: Most companies that create print catalogs now
Q11: A comprehensive database is a tremendous tool
Q12: Which of the following is an advantage
Q13: One of the advantages of direct marketing
Q15: Which of the following is least likely
Q16: What are the two goals of direct
Q17: Which of the following is necessary for
Q18: Which kind of marketing involves sending an
Q19: Information about a customer's age, income, and
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