A comprehensive database is a tremendous tool for the direct marketer.It should contain geographic, demographic, psychographic, and ________ data.
ethical
cultural
medical
behavioural
sociological
Correct Answer:
Verified
Q6: Today, direct marketing relies heavily on database
Q7: How does a company's effective use of
Q8: Information about a customer's activities and interests
Q9: Catalogs, brochures, samples, and DVDs are all
Q10: Most companies that create print catalogs now
Q12: Which of the following is an advantage
Q13: One of the advantages of direct marketing
Q14: Which of the following statements does not
Q15: Which of the following is least likely
Q16: What are the two goals of direct
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