Marketers respond to charges of planned obsolescence with the following:
Consumers lead change and innovation.
The product sells itself.
The product will eventually wear out anyway.
For most technical products, customers want the latest innovations, even if the older model still works.
Companies do not want to lose their brands.
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Q1: _ calls for meeting the present needs
Q2: The marketing concept recognizes that organizations thrive
Q3: Critics point out that in the drug
Q4: A major step in regulating "unfair or
Q5: Deceptive promotion differs from deceptive pricing in
Q7: The _ specifically focuses on future company
Q8: Critics claim that companies in the _
Q9: Deceptive marketing practices fall into three groups:
Q10: Critics have charged that some companies intentionally
Q11: Advertising "puffery" is a term for _.
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