Question 1

People tend to interpret new information in a way that will support what they already believe.This is called ________.
selective retention
selective distortion
selective attitude
selective learning
selective perception

Accepted Answer

The answer of People tend to interpret new information in...

Question 2

Marketers describe the way the consumer processes information to arrive at brand choices as ________.
alternative evaluation
information search
purchase decision
situational factors
post-purchase dissonance

Accepted Answer

The answer of Marketers describe the way the consumer processes...

Question 3

________ are subtle stimuli that influence where, when, and how a person responds to an idea.
Cues
Drives
Messages
Personalities
Impulses

Accepted Answer

The answer of ________ are subtle stimuli that influence where,...

Question 4

Learning occurs through the interplay of which of the following?
drives and stimuli
stimuli and status
status and dissonance behaviour
cues and status
reinforcement and dissonance behaviour

Accepted Answer

The answer of Learning occurs through the interplay of which...

Question 5

Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
subliminal advertising
social classes
learning theory
need recognition
cognitive dissonance

Accepted Answer

The answer of Applying ________, marketers can affect demand for...

Question 6

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.
alternative evaluation
subliminal
perceptual
innovative
comparative

Accepted Answer

The answer of Some consumers worry that they will be...

Question 7

The information sources that are most effective at influencing a consumer's purchase decision are ________.These sources legitimize or evaluate products for the buyer.
commercial
public
experimental
personal
social

Accepted Answer

The answer of The information sources that are most effective...

Question 8

The buying process starts with ________, in which the buyer recognizes a problem.
need recognition
information search
evaluation of alternatives
purchase decision
separation of needs and wants

Accepted Answer

The answer of The buying process starts with ________, in...

Question 9

What is the most pressing in Maslow's Hierarchy of Needs at any given time?
physiological needs
social needs
esteem needs
self-actualization needs
safety needs

Accepted Answer

The answer of What is the most pressing in Maslow's...

Question 10

The term ________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.
perception analysis
neuromarketing research
motivation research
need recognition investigation
depth research technique

Accepted Answer

The answer of The term ________ refers to qualitative research...

Question 11

A(n) ________ is a person's consistent evaluations, feelings, and tendencies toward an object or idea.
lifestyle
motive
belief
attitude
perception

Accepted Answer

The answer of A(n) ________ is a person's consistent evaluations,...

Question 12

People cannot focus on all of the stimuli that surround them each day.A person's tendency to screen out most of the information to which he or she is exposed is called ________.
selective retention
selective distortion
selective attitude
selective attention
selective perception

Accepted Answer

The answer of People cannot focus on all of the...

Question 13

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________.
selective retention
selective distortion
selective attitude
selective attention
perceptual vigilance

Accepted Answer

The answer of People forget much that they learn.They tend...

Question 14

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then.If not, the consumer may store the need in memory or undertake a(n) ________.
brand personality
alternative evaluation
postpurchase behaviour
information search
product adoption

Accepted Answer

The answer of If the consumer's drive is strong and...

Question 15

The buyer decision process consists of five stages.Which of the following is one of these stages?
need search
risk assessment
variety-seeking buying behaviour
evaluation of alternatives
postpurchase enjoyment

Accepted Answer

The answer of The buyer decision process consists of five...

Question 16

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Personality
Perception
Selective grouping
Learning
Self-actualization

Accepted Answer

The answer of ________ is the process by which people...

Question 17

Maslow's theory is that ________ can be arranged in a hierarchy.
stimuli
beliefs and attitudes
perceptions
human needs
decisions

Accepted Answer

The answer of Maslow's theory is that ________ can be...

Question 18

________ describes changes in an individual's behaviour arising from experience.
Lifestyle
Learning
Perception
Cognitive dissonance
Aggressiveness

Accepted Answer

The answer of ________ describes changes in an individual's behaviour...

Question 19

Which of the following is the highest part of Maslow's Hierarchy of Needs?
physiological needs
safety needs
stimulus needs
self-actualization needs
social needs

Accepted Answer

The answer of Which of the following is the highest...

Question 20

A(n) ________ is a descriptive thought that a person has about something.
lifestyle
motive
belief
attitude
perception

Accepted Answer

The answer of A(n) ________ is a descriptive thought that...

Quiz 6: Understanding Consumer and Business Buyer Behaviour

People tend to interpret new information in a way that will support what they already believe.This is called ________. selective retention selective distortion selective attitude selective learning selective perception

Marketers describe the way the consumer processes information to arrive at brand choices as ________. alternative evaluation information search purchase decision situational factors post-purchase dissonance

________ are subtle stimuli that influence where, when, and how a person responds to an idea. Cues Drives Messages Personalities Impulses

Learning occurs through the interplay of which of the following? drives and stimuli stimuli and status status and dissonance behaviour cues and status reinforcement and dissonance behaviour

Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement. subliminal advertising social classes learning theory need recognition cognitive dissonance

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising. alternative evaluation subliminal perceptual innovative comparative

The information sources that are most effective at influencing a consumer's purchase decision are ________.These sources legitimize or evaluate products for the buyer. commercial public experimental personal social

The buying process starts with ________, in which the buyer recognizes a problem. need recognition information search evaluation of alternatives purchase decision separation of needs and wants

What is the most pressing in Maslow's Hierarchy of Needs at any given time? physiological needs social needs esteem needs self-actualization needs safety needs

The term ________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations. perception analysis neuromarketing research motivation research need recognition investigation depth research technique

A(n) ________ is a person's consistent evaluations, feelings, and tendencies toward an object or idea. lifestyle motive belief attitude perception

People cannot focus on all of the stimuli that surround them each day.A person's tendency to screen out most of the information to which he or she is exposed is called ________. selective retention selective distortion selective attitude selective attention selective perception

People forget much that they learn.They tend to retain information that supports their attitudes and beliefs.This is called ________. selective retention selective distortion selective attitude selective attention perceptual vigilance

If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then.If not, the consumer may store the need in memory or undertake a(n) ________. brand personality alternative evaluation postpurchase behaviour information search product adoption

The buyer decision process consists of five stages.Which of the following is one of these stages? need search risk assessment variety-seeking buying behaviour evaluation of alternatives postpurchase enjoyment

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. Personality Perception Selective grouping Learning Self-actualization

Maslow's theory is that ________ can be arranged in a hierarchy. stimuli beliefs and attitudes perceptions human needs decisions

________ describes changes in an individual's behaviour arising from experience. Lifestyle Learning Perception Cognitive dissonance Aggressiveness

Which of the following is the highest part of Maslow's Hierarchy of Needs? physiological needs safety needs stimulus needs self-actualization needs social needs

A(n) ________ is a descriptive thought that a person has about something. lifestyle motive belief attitude perception