Question 1

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
introduction
growth
maturity
decline
phase-in

Accepted Answer

The answer of Which stage in the PLC normally lasts...

Question 2

In the ________ stage, the firm faces a trade-off between high market share and high profit.
growth
decline
maturity
introduction
commercialization

Accepted Answer

The answer of In the ________ stage, the firm faces...

Question 3

Which of the following would lead to greater competition in the maturity stage of the PLC?
overcapacity of products in the market
market pioneers
poor management
inadequate promotion
diminishing budgets

Accepted Answer

The answer of Which of the following would lead to...

Question 4

The __________ is a model that proposes that a "chasm" exists between early adopters of a product and the early majority.
innovation life cycle
technology adoption life cycle
product life cycle
diffusion cycle
marketing life cycle

Accepted Answer

The answer of The __________ is a model that proposes...

Question 5

The PLC concept can be applied by marketers as a useful framework for describing how ________.
to forecast product performance
to develop marketing strategies
products and markets work
concept testing is conducted
product ideas are developed

Accepted Answer

The answer of The PLC concept can be applied by...

Question 6

A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.
harvest the product
maintain the product without change
drop the product
search for replacements
delay planning

Accepted Answer

The answer of A manufacturer with a product in the...

Question 7

________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction.
Packaging
Product quality
Total quality management
Specialty marketing
Positioning

Accepted Answer

The answer of ________ is one of the marketer's major...

Question 8

Which stage of the typical consumer product life cycle is out of order below?
product development
introduction
maturity
growth
decline

Accepted Answer

The answer of Which stage of the typical consumer product...

Question 9

Carrying a weak product during the decline stage of the PLC can be very costly to a firm, and not just in profit terms.Which one of these is least likely to be one of those costs?
takes up much of management's time
frequent price and inventory adjustment
requires advertising and sales force attention
few customer concerns about company image
all of the above

Accepted Answer

The answer of Carrying a weak product during the decline...

Question 10

A stripped-down model without any extras is the starting point; a company can create a higher-level model by adding ________.
co-brandings
features
product quality
service variability
conformance

Accepted Answer

The answer of A stripped-down model without any extras is...

Question 11

When a product enters the maturity stage, the company should consider ________.
harvesting the product
modifying the product, market, or marketing mix
divesting the product
maintaining the product
dropping the product

Accepted Answer

The answer of When a product enters the maturity stage,...

Question 12

Some products that have entered the decline stage have been cycled back to the growth stage through ________.
repositioning
concept testing
business analysis
innovation management
customer-centered product development

Accepted Answer

The answer of Some products that have entered the decline...

Question 13

Which of the following is an accurate description of a style?
Styles appear in home, clothing, but seldom in art.
Once a style is invented, it will only last for a few months.
A style has a cycle showing several periods of renewed interest.
Styles tend to attract only a limited following.
Styles are complicated modes of expression.

Accepted Answer

The answer of Which of the following is an accurate...

Question 14

Most products in the marketplace are in the ________ stage of the product life cycle.
development
introduction
growth
maturity
decline

Accepted Answer

The answer of Most products in the marketplace are in...

Question 15

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness?
product development
introduction
growth
maturity
adoption

Accepted Answer

The answer of In which stage of the PLC will...

Question 16

Which of the following best represents the options a company has when a product is declining?
maintain or harvest the product
harvest or drop the product
maintain, harvest, or drop the product
maintain or pioneer the product
pioneer, harvest, or maintain the product

Accepted Answer

The answer of Which of the following best represents the...

Question 17

Developing a product involves defining the benefits that it will offer.These benefits are communicated and delivered by ________ such as quality, features, and style and design.
private brands
product attributes
consumer products
product mixes
marketing tools

Accepted Answer

The answer of Developing a product involves defining the benefits...

Question 18

In which stage of the PLC would promotional expenditures most likely increase as a company attempts to react to increasing competition?
product development
introduction
growth
maturity
decline

Accepted Answer

The answer of In which stage of the PLC would...

Question 19

Which of the following internal professional membership organizations monitor product quality?
Society of Public Company
Society of Quality Management
Society of Consumer Assurance
Society of Quality Assurance
Society of Firm Management

Accepted Answer

The answer of Which of the following internal professional membership...

Question 20

According to the authors, quality can be defined as __________.
positive post-purchase dissonance
brand equity
freedom from defects
quality assurance
customer-centered thinking

Accepted Answer

The answer of According to the authors, quality can be...

Quiz 8: Developing and Managing Products and Services

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? introduction growth maturity decline phase-in

In the ________ stage, the firm faces a trade-off between high market share and high profit. growth decline maturity introduction commercialization

Which of the following would lead to greater competition in the maturity stage of the PLC? overcapacity of products in the market market pioneers poor management inadequate promotion diminishing budgets

The __________ is a model that proposes that a "chasm" exists between early adopters of a product and the early majority. innovation life cycle technology adoption life cycle product life cycle diffusion cycle marketing life cycle

The PLC concept can be applied by marketers as a useful framework for describing how ________. to forecast product performance to develop marketing strategies products and markets work concept testing is conducted product ideas are developed

A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry. harvest the product maintain the product without change drop the product search for replacements delay planning

________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction. Packaging Product quality Total quality management Specialty marketing Positioning

Which stage of the typical consumer product life cycle is out of order below? product development introduction maturity growth decline

A stripped-down model without any extras is the starting point; a company can create a higher-level model by adding ________. co-brandings features product quality service variability conformance

When a product enters the maturity stage, the company should consider ________. harvesting the product modifying the product, market, or marketing mix divesting the product maintaining the product dropping the product

Some products that have entered the decline stage have been cycled back to the growth stage through ________. repositioning concept testing business analysis innovation management customer-centered product development

Most products in the marketplace are in the ________ stage of the product life cycle. development introduction growth maturity decline

In which stage of the PLC will promotional expenditures be especially high in an attempt to create consumer awareness? product development introduction growth maturity adoption

Which of the following best represents the options a company has when a product is declining? maintain or harvest the product harvest or drop the product maintain, harvest, or drop the product maintain or pioneer the product pioneer, harvest, or maintain the product

Developing a product involves defining the benefits that it will offer.These benefits are communicated and delivered by ________ such as quality, features, and style and design. private brands product attributes consumer products product mixes marketing tools

In which stage of the PLC would promotional expenditures most likely increase as a company attempts to react to increasing competition? product development introduction growth maturity decline

Which of the following internal professional membership organizations monitor product quality? Society of Public Company Society of Quality Management Society of Consumer Assurance Society of Quality Assurance Society of Firm Management

According to the authors, quality can be defined as __________. positive post-purchase dissonance brand equity freedom from defects quality assurance customer-centered thinking