Positioning a new chocolate bar brand as "the chocolate that forges bonds of friendship" is positioning based on _________.
product attributes
product benefits
product values and ideals
user imagery
brand equity

Name: Positioning a new chocolate bar brand as "the chocolate that forges bonds of friendship" is positioning based on _________. product attributes product benefits product values and ideals user imagery brand equity
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is product values and ideals

Positioning a New Chocolate Bar Brand as "The Chocolate That