Which of the following concepts is based on a customer-centered philosophy?
A) the product concept
B) the marketing concept
C) the production concept
D) the selling concept
E) the distribution concept

Question

Quizplus · Accepted Answer

The marketing concept is based on a customer-centered philosophy where organizations aim to understand and satisfy the needs and wants of their customers better than their competitors. It focuses on creating long-term relationships with customers by delivering superior value and satisfaction. The other concepts (product, production, selling, and distribution) are focused more on the organization's own goals and objectives rather than the customer's needs and preferences.

Which of the Following Concepts Is Based on a Customer-Centered