Cosmetic retailer Lush knows that doing what's right benefits both customers and the company. Their premium beauty products are made by hand from the freshest possible natural ingredients. This is an example of the ________ concept.
A) marketing
B) product
C) production
D) societal marketing
E) selling

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on creating products that not only meet the needs and wants of consumers but also consider the long-term well-being of society and the environment. Lush's commitment to using natural ingredients and ethical sourcing aligns with this concept, as they are prioritizing both the quality of their products and their impact on the world.

Cosmetic Retailer Lush Knows That Doing What's Right Benefits Both