Many leading business and marketing thinkers are now preaching the concept of "shared value" which recognizes that ________ needs, not just economic needs, define markets.
A) functional
B) marketing
C) individual
D) societal
E) physical

Question

Quizplus · Accepted Answer

Shared value is the idea that businesses should create value for society in addition to creating economic value for themselves. This means that they should consider societal needs and work towards satisfying them, rather than just focusing on their own economic needs. Therefore, option D - societal needs - is the best choice.

Many Leading Business and Marketing Thinkers Are Now Preaching the Concept