In which of the following circumstances is an organization likely to engage in full partnerships with key consumers?
A) when the market has few customers and high margins
B) when the market has a huge number of customers
C) when the firm has a frequency marketing program
D) when the firm has a large number of low-margin customers
E) when the firm has few marketing resources at its disposal

Question

Quizplus · Accepted Answer

Organizations are likely to engage in full partnerships with key consumers when there are few customers and high margins, as this allows for personalized attention and relationship-building, maximizing the value from each customer.

In Which of the Following Circumstances Is an Organization Likely