Sally purchased a newly introduced moisturizing lotion. By attempting to find out if the lotion's perceived performance matched her expectations, Sally was measuring her level of customer ________.
A) loyalty
B) satisfaction
C) equity
D) engagement
E) lifetime value

Question

Quizplus · Accepted Answer

Sally is measuring her satisfaction with the moisturizing lotion. Customer satisfaction refers to the overall evaluation of a customer's experience with a product or service and is influenced by their expectations and perceived performance.

Sally Purchased a Newly Introduced Moisturizing Lotion