The societal marketing concept holds that ________.
A) consumers will not buy enough of a firm's products unless the firm undertakes a large-scale selling and promotion effort
B) a company's marketing decisions should focus on creating economic value in a way that also creates value for the surrounding environment
C) the society will only favor products that are available and highly affordable
D) achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
E) consumers will favor products that offer the most in quality, performance, and innovative features

Question

Quizplus · Accepted Answer

The societal marketing concept focuses on creating economic value in a way that also creates value for the surrounding environment. It considers both the needs of the company and the needs of society, including the long-term well-being of people and the planet. This approach aims to balance the interests of both the company and society, and is often seen as a more responsible and sustainable way of doing business.

The Societal Marketing Concept Holds That ________