The authors suggest that the term "supply chain" may be too limited because it takes a "make-and-sell" view of the business. They believe the term ________ is more appropriate because it suggests a "sense-and-respond" view of the market.
A) "upstream chain"
B) "downstream chain"
C) "market chain"
D) "production chain"
E) "demand chain"

Question

Quizplus · Accepted Answer

The authors suggest that the term "supply chain" is too limited and propose the term "demand chain" as a more appropriate view of the market, suggesting a "sense-and-respond" approach to meeting customer demand. The other options ("upstream chain," "downstream chain," "market chain," and "production chain") do not convey the same focus on customer demand and responsiveness.

The Authors Suggest That the Term "Supply Chain" May Be