Which of the following is true of a vertical marketing system?
A) It is formed when two or more companies at one level join together to follow a new marketing opportunity.
B) It is formed when a single firm sets up two or more marketing channels to reach one or more customer segments.
C) It does not give overall power to any one member in the channel.
D) It has each channel member acting as a separate business unit trying to maximize its own profits.
E) It has one channel member owning all the other channel members or has contracts with all other channel members.

Question

Quizplus · Accepted Answer

A vertical marketing system (VMS) is a channel structure in which one channel member owns or has contracts with other channel members. This provides a high degree of coordination and control in the channel, allowing for efficient distribution and promotion of goods or services. The three types of VMS are corporate, contractual, and administered.

Which of the Following Is True of a Vertical Marketing