In a(n)________ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members.
A) direct
B) contractual vertical
C) horizontal
D) corporate vertical
E) administered vertical

Question

Quizplus · Accepted Answer

An administered vertical marketing system is characterized by a dominant channel member or members who coordinate the activities of the other members through informal power, size, and leadership. The other options do not fit this description. A direct marketing system involves direct communication between the producer and the consumer, while a contractual vertical marketing system is built on formal contracts between the manufacturer and the channel members. In a horizontal marketing system, two or more companies at the same level join together for a common purpose, while a corporate vertical marketing system is characterized by a single entity owning all levels of the supply chain.

In A(n)________ Marketing System, Leadership Over Production and Distribution Is