A ________ is made up of a company, its suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.
A) manufacturing chain
B) distribution center
C) marketing intermediary
D) value delivery network
E) disintermediation system

Question

Quizplus · Accepted Answer

A value delivery network is a more comprehensive view of a marketing channel, as it also includes the suppliers and distributors in addition to the customers. The network is a partnership among these entities to ensure that the entire system operates efficiently and effectively, with the ultimate goal of delivering value to the end customer.

A ________ Is Made Up of a Company, Its Suppliers