Which of the following applies to a marketing intermediary who buys brand name toothpaste from 10 different manufacturers, consolidates offerings, and then resells the various brands to 500 supermarkets in Florida?
A) facilitate the production of products without direct customer feedback
B) help a company develop a direct channel selling system
C) buy small quantities of products from producers and break them down into narrow assortments for customers
D) increase the amount of work that must be done by producers and consumers
E) transform the assortments of products made by producers into the assortments wanted by consumers

Question

Quizplus · Accepted Answer

The marketing intermediary is transforming the assortments of products made by producers into the assortments wanted by consumers. They are consolidating the offerings of 10 different manufacturers and then reselling the various brands to 500 supermarkets in Florida. This process involves changing the assortment of products to better meet the preferences and needs of the end consumers.

Which of the Following Applies to a Marketing Intermediary Who