Java Jane's first coffeehouse was very successful due to the unique flavors, on-site baked goods, and inviting ambiance. The owner, Jane Phillips, decided to franchise her operation when she was approached by several interested investors. Which type of marketing system has Java Jane's most likely adopted?
A) an administered marketing system
B) a contractual marketing system
C) a horizontal marketing channel
D) a direct marketing channel
E) a vertical marketing channel

Question

Quizplus · Accepted Answer

Java Jane's is using a contractual marketing system by franchising the operation to investors. This allows for a standardized offering and consistency across different locations while also allowing for individual ownership and management of each franchise.

Java Jane's First Coffeehouse Was Very Successful Due to the Unique