A firm that uses direct marketing would most likely sell its products through ________.
A) one marketing intermediary
B) big box retailers
C) large wholesalers
D) multiple intermediaries
E) the company Web site

Question

Quizplus · Accepted Answer

Direct marketing involves selling products directly to consumers without the use of intermediaries. Therefore, the company would most likely sell its products through its own website.

A Firm That Uses Direct Marketing Would Most Likely Sell