In a promotion mix, ________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events.
A) personal selling
B) sales promotion
C) direct marketing
D) advertising
E) public relations

Question

Quizplus · Accepted Answer

Public relations performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events. Personal selling involves face-to-face communication to persuade customers to make a purchase, sales promotion offers incentives to customers to buy products, direct marketing involves sending personalized messages to customers, and advertising promotes products or services through various channels.

In a Promotion Mix, ________ Performs the Functions of Building