Studio 19 is a dance studio geared to adults who want to learn ballroom and Latin dance. When individuals call the studio, they're encouraged to access the Web site to receive a $25 e-coupon entitling them to a free half hour of dance instruction. Once they become patrons, text messages are sent to share news about featured dance instructors and upcoming special events. Which of the following promotion mix tools does Studio 19 employ to reach target customers?
A) public relations
B) personal selling
C) direct marketing
D) crowdcasting
E) retailing

Question

Quizplus · Accepted Answer

Studio 19 employs direct marketing through e-coupons and text message updates to reach their target customers.

Studio 19 Is a Dance Studio Geared to Adults Who