Which of the following is an effect of the advancement of technology on marketing?
A) Fragmented markets have assimilated into a few mass markets.
B) Marketers go through more intermediaries to connect with consumers.
C) Consumers rely less on marketer-supplied information than in the past.
D) Marketers have increasingly moved toward mass-marketing techniques.
E) Marketers tend to supply less information to consumers than in the past.

Question

Quizplus · Accepted Answer

With the advancement of technology and the rise of the internet, consumers now have access to a wide range of information, making them less reliant on marketer-supplied information.

Answer: D
 The advancement of technology has allowed marketers to more easily reach large audiences through mass-marketing techniques such as social media advertising and email marketing.

Which of the Following Is an Effect of the Advancement