Which of the following is the first step in developing an advertising program?
A) setting the advertising budget
B) developing an advertising strategy
C) developing a brand message
D) setting advertising objectives
E) evaluating advertising campaigns

Question

Quizplus · Accepted Answer

The first step in developing an advertising program is setting advertising objectives. This will help determine the goals of the advertising campaign and guide the development of the advertising strategy, budget, and brand message.

Which of the Following Is the First Step in Developing