Which of the following best describes the personality symbol style of advertising?
A) using ordinary people to show how a product affects them in their daily lives
B) using scientific evidence to support claims about a product in an advertisement
C) using an animated character or mascot to represent a product in an advertisement
D) using a technical expert to recommend a product in an advertisement
E) using a celebrity to endorse a product in an advertisement

Question

Quizplus · Accepted Answer

Personality symbol style of advertising uses an animated character or mascot to represent a product in an advertisement. This is aimed at creating a connection between the audience and the character, thus increasing brand recognition and affinity.

Which of the Following Best Describes the Personality Symbol Style