Marketers need to know how customers connect with an ad and brand idea as a part of the broader brand relationship. This can be achieved by measuring ________ levels.
A) media engagement
B) reach
C) frequency
D) listenership
E) readership

Question

Quizplus · Accepted Answer

Media engagement refers to how customers interact with an ad, including how long they pay attention to it, how much they remember, and whether they take any action as a result. This is a critical measurement for marketers because it helps them understand how effectively their message is resonating with their target audience and whether there are any areas for improvement in the ad or the broader brand strategy. Reach, frequency, listenership, and readership are all important factors to consider in evaluating the effectiveness of a marketing campaign, but they don't provide the same level of insight into customer engagement as media engagement metrics.

Marketers Need to Know How Customers Connect with an Ad