According to the text, the most logical budget-setting method in advertising is the ________ method.
A) adaptive-control
B) objective-and-task
C) competitive-parity
D) affordable
E) percentage-of-sales

Question

Quizplus · Accepted Answer

The objective-and-task method is considered the most logical budget-setting method in advertising because it involves defining specific objectives, determining the tasks required to achieve those objectives, and then estimating the costs associated with those tasks. This approach ensures that the advertising budget is directly aligned with the marketing and promotional goals of the company.

According to the Text, the Most Logical Budget-Setting Method in Advertising