Which of the following examples represents a product sales-force structure?
A) Venson's produces frozen dinners at its factory in Ohio, and it sells them across the country through a network of sales representatives organized into regional and territorial tiers.
B) AmWeb produces an expensive brand of herbal cosmetics called "Green You" that are sold in select boutiques and beauty parlors by selling teams assigned to serve small groups of key customers.
C) Verra Designers operates from its landmark store in uptown New York and customers from all over the world come to this store to buy original merchandise at steep prices.
D) Carlton Computers sells its range of highly specialized computers through special teams, each of which has received training in the configuration, uses, and USPs of a single model in the range.
E) Nutters Inc., producers of cookies and other baked goods, markets its products throughout the country through a network of area and regional sales officers.
Correct Answer:
Verified
Q1: Loretta Inc., a U.S.-based watch manufacturer, sells
Q2: Which of the following is true of
Q3: Which of the following statements is true
Q4: Sales promotions constitute the interpersonal arm of
Q5: Explain how salespeople link a company with
Q7: A company that sells only one product
Q8: GE employs different sales forces within different
Q9: In consumer product companies such as P&G
Q10: Sleek Designs markets a wide range of
Q11: Why is it beneficial for a firm
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents