Which of the following statements is most likely true about direct and digital marketing?
A) They are used to sell goods to an undifferentiated market segment.
B) They are inconvenient and lengthen the process for most buyers.
C) They remain unaffected by the rapid growth of technologies.
D) They build customer engagement and constitute a complete model for doing business.
E) They are rarely used by companies as supplementary channels.

Question

Quizplus · Accepted Answer

Direct and digital marketing are highly targeted forms of marketing that seek to engage customers on a personal level. They are built around creating customer engagement, and can constitute a complete model for doing business when executed properly. Direct and digital marketing leverage technologies to create more meaningful interactions with customers, and are growing rapidly as more and more customers turn to digital channels to make purchases.

Which of the Following Statements Is Most Likely True About