Which of the following is most likely true about e-mail marketing?
A) It cannot be personalized for individual consumers.
B) It is a traditional form of direct marketing.
C) It is restricted to the use of personal computers.
D) It is used by marketers to send highly targeted messages.
E) It is always non-intrusive in nature due to spam filters.

Question

Quizplus · Accepted Answer

E-mail marketing allows marketers to send highly targeted messages to specific individuals on their email lists. This can be based on demographics, past purchase behavior, or other factors, making it a very personalized form of marketing.

Which of the Following Is Most Likely True About E-Mail