Which of the following is most likely a consequence of permission-based e-mail marketing?
A) higher return rates
B) excessive spamming
C) increased consumer frustration
D) lower consumer response rates
E) reduced consumer interaction

Question

Quizplus · Accepted Answer

Permission-based e-mail marketing involves obtaining consent from customers before sending them promotional e-mails. This means that the customers have already expressed some level of interest in the product or service being offered. As a result, the e-mails are more likely to be relevant and useful to the customers, leading to higher return rates.

Which of the Following Is Most Likely a Consequence of Permission-Based